OUTFITS
Every look is shoppable. Click any outfit to see the full breakdown with linked pieces. New outfits drop every Wednesday. Some links are affiliate, which means we earn a small commission at no cost to you.
Tennis Club Dropout
Wear to: a country club you don't belong to anymore
Diamond Cross Ranch
For the man who: has never been to a ranch but feels he should own one
One of These Days
Wear to: a farmer's market you drove 40 minutes to
Side Stage
Wear when: you look like you have a better offer but you're definitely staying
Teenage Lobotomy
Pairs well with: natural wine and a Spotify queue nobody else gets to touch
Country Weekend
Comes with: a truck you didn't drive, a fire you didn't start, and a story you'll tell for years
Considered Casual
For the guy who: says he just threw it on and technically isn't lying
Day Two
By now: the boots are broken in, the bandana has a new home, and you've fully committed
Off the Grounds
Transitioning from: festival mode to brunch, no issues
Yippie Ki Yay
The outfit that says: she’s still thinking about me
Road Dog
Reserved for: backstage passes (you went to high school with the drummer)
Cowboy Era
Not a phase. This is just who you are now. Cowboy Grass confirms it.
The Golf Dealer
Wear to: a "quick errand" that takes 3 hours
Main Stage
The vibe: front row but you got there early enough to not be that guy about it
Blue on Camo
Guaranteed to make: at least one person stop mid-sentence and reconsider their outfit choices
Drop Zone
Side effects may include: unsolicited compliments on the shorts
Lost Highway
Warning: you’ll be asked if you're in a band. Correct answer "not anymore."
Road Trip
Best experienced: windows down, aux cord figuratively, no ETA
City Boy
Ideal for: acting unbothered at a restaurant with no prices on the menu
Off The Ranch
Best enjoyed with: a roadtrip playlist you from 2016
State of Mind
Less of an outfit, more of a personality test.
Desert Boy
Smells like: somewhere worth driving to. Looks like: he's been there before.
Golden Hour
Destination: unknown. Arrival time: to be determined.
The Wildcard
For when: you stopped explaining yourself and the outfits got better