OUTFITS
Every look is shoppable. Click any outfit to see the full breakdown with linked pieces. New outfits drop every Wednesday. Some links are affiliate, which means we earn a small commission at no cost to you.
Members Only
Loafers with shorts is a power move.
Last Exit
He smells like High Desert and tips in cash.
Dry Heat
It's not the temperature, it's the attitude.
Slow Burn
He's in no hurry. He never is.
Cowboy Grass
Light wash, dark boots, no explanation.
Last Call
Never a plus one.
The Monday Standard
He's not trying. That's the point.
On Duty, On Point
Black, white, done.
The Boss
Dressed for a meeting he'll run.
Field Ready
Works in an office. Looks like he doesn't.
Friday Energy
Friday energy, all week.
The Professional
Says nothing. Means everything.
Tennis Club Dropout
Wear to: a country club you don't belong to anymore
Diamond Cross Ranch
For the man who: has never been to a ranch but feels he should own one
One of These Days
Wear to: a farmer's market you drove 40 minutes to
Side Stage
Wear when: you look like you have a better offer but you're definitely staying
Teenage Lobotomy
Pairs well with: natural wine and a Spotify queue nobody else gets to touch
Country Weekend
Comes with: a truck you didn't drive, a fire you didn't start, and a story you'll tell for years
Considered Casual
For the guy who: says he just threw it on and technically isn't lying
Day Two
By now: the boots are broken in, the bandana has a new home, and you've fully committed
Off the Grounds
Transitioning from: festival mode to brunch, no issues
Yippie Ki Yay
The outfit that says: she’s still thinking about me
Road Dog
Reserved for: backstage passes (you went to high school with the drummer)
Cowboy Era
Not a phase. This is just who you are now. Cowboy Grass confirms it.
The Golf Dealer
Wear to: a "quick errand" that takes 3 hours
Main Stage
The vibe: front row but you got there early enough to not be that guy about it
Blue on Camo
Guaranteed to make: at least one person stop mid-sentence and reconsider their outfit choices
Drop Zone
Side effects may include: unsolicited compliments on the shorts
Lost Highway
Warning: you’ll be asked if you're in a band. Correct answer "not anymore."
Road Trip
Best experienced: windows down, aux cord figuratively, no ETA
City Boy
Ideal for: acting unbothered at a restaurant with no prices on the menu
Off The Ranch
Best enjoyed with: a roadtrip playlist you from 2016
State of Mind
Less of an outfit, more of a personality test.
Desert Boy
Smells like: somewhere worth driving to. Looks like: he's been there before.
Golden Hour
Destination: unknown. Arrival time: to be determined.
The Wildcard
For when: you stopped explaining yourself and the outfits got better
MAKE IT YOURS
Browsing outfits is the start. The Style Guides are where you learn the system behind them. How to build a wardrobe that works together, what to invest in, and how to dress like the guy who always looks like this without ever thinking about it. Everything you need to go from inspiration to execution.
